Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Year of publication: |
2010
|
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Authors: | Priluck, Randi ; Till, Brian |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 6, p. 413-428
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Subject: | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Intelligenz | Intelligence |
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