Narrow search
Showing 1 - 4 of 4
Cover Image
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Cover Image
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.; Heiser, Robert S.; Torres, Ivonne M. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Cover Image
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Cover Image
Services' influence on minority portrayals in magazine advertising
Briggs, Elten; Landry, Timothy D.; Torres, Ivonne M. - In: The journal of services marketing 24 (2010) 2/3, pp. 209-218
Persistent link: https://www.econbiz.de/10003990926