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Townsend, Janell D.
Kaynak, Erdener
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Global integration of brands and new product development at General Motors
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Baba, Marietta L.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003937634
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2
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
3
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
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