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Global integration of brands and new product development at General Motors
Townsend, Janell D.; Cavusgil, S. Tamer; Baba, Marietta L. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10003937634
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902
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Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 2, pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun; Townsend, Janell D.; Cavusgil, S. Tamer; … - In: International business strategy : theory and practice, (pp. 323-347). 2015
Persistent link: https://www.econbiz.de/10010493542