Tran, Trang P.; Furner, Christopher P.; Albinsson, Pia A. - In: Journal of Consumer Marketing 38 (2020) 1, pp. 113-124
Purpose: Mobile computing is an emerging trend. Building on motivational theories, brand attachment and mobile application literature, this paper tests a conceptual model with the aim to provide insights into antecedents and outcomes of consumer brand attachment in a mobile app context....
