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Short-term and long-term effects of touchpoints on customer perceptions
Cambra-Fierro, Jesús; Polo-Redondo, Yolanda; Trifu, Andreea - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581871
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How do firms handle variability in customer experience? : a dynamic approach to better understanding customer retention
Cambra-Fierro, Jesús; Gao, Lily; Melero-Polo, Iguácel; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581938
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Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.; Trifu, Andreea; Cambra-Fierro, … - In: Journal of business research : JBR 133 (2021), pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
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The influence of communication in destination imagery during COVID-19
Cambra-Fierro, Jesús; Fuentes-Blasco, María; Gao, Lily; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209580