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Tripp, Carolyn
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
Tripp, Carolyn
;
Jensen, Thomas D.
;
Carlson, Les
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10006684236
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