Kalafatis, Stavros P.; Tsogas, Markos H.; Blankson, Charles - In: Journal of Business & Industrial Marketing 15 (2000) 6, pp. 416-437
Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies. The proposed typology is tested in a well‐established market sector which is characterised by commodity products and consequently the research deals...