This conceptual paper aims to increase our understanding of service innovation by separating and analyzing some of its basic dimensions: the target of the renewal, the nature of the renewal, and the radicalness of the renewal. Service innovations are discussed both at the product level and at...

Along with the ‘servicisation’ of society, innovation in services has become a topical issue. However, analytical and detailed discussion about the nature of service innovations and their emergence is only beginning. This article aims to contribute to this discussion through a theoretical...