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Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
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Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10010145085
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In 25 years, across 50 categories, user profiles for directly competing brands seldom differ : affirming Andrew Ehrenberg's principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-261
Persistent link: https://www.econbiz.de/10009618390
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In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
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Factors associated with the production of word of mouth
East, Robert; Uncles, Mark; Romaniuk, Jenni; Dall'Olmo … - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10011376263
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The impact of word of mouth on intention to purchase currently used and other brands
East, Robert; Romaniuk, Jenni; Chawdhary, Rahul; … - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
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Social amplification : a mechanism in the spread of brand usage
East, Robert; Uncles, Mark; Romaniuk, Jenni; Lomax, Wendy - In: Australasian marketing journal 25 (2017) 1, pp. 20-25
Persistent link: https://www.econbiz.de/10011782245