Uslay, Can; Erdogan, Emine - In: Journal of Research in Marketing and Entrepreneurship 16 (2014) 1, pp. 47-62
/methodology/approach – Based on the existing mindfulness and entrepreneurial marketing research, this paper explores tenets of MEM and presents a … – The study proposes that the combination of mindfulness and entrepreneurial marketing approach provides an ideal match … the first study that focuses on the MEM construct. In this respect, the study contributes to mindfulness, mindful …
