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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention

Usman, Osly - 2020

Advertising endorser play a key role on information transmission between manufacturers and consumers. Its purpose is to draw consumers' attention and interest in order to achieve the object of communication with consumers. This study uses a technique used in sampling in this study is SmartPLS...

Persistent link: https://www.econbiz.de/10012845197

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest

Usman, Osly - 2020

This study aims to determine whether there Effect Ad, Word Of Mouth, Website Quality, Risk Perception towards buying interest. The research was carried out for two months, starting in November to December 2019. The research method used is the method of distributing questionnaires / questionnaire...

Persistent link: https://www.econbiz.de/10012845249

Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest

Ramadhanti, Evie - 2019

In this era of technology weapons development as the business world is now Increasingly Unable to predict. Companies are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to Attract Consumers to buy. This study aims to identify and...

Persistent link: https://www.econbiz.de/10012895191

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...

Persistent link: https://www.econbiz.de/10014109049

Influence Celebrity Endorser, Brand Image, and Brand Trust on Emina's Cosmetics Product Purchase Decisions

Audrey, Angelina Nabila; Usman, Osly - 2021

This study aims to determine how the influence Celebrity Endorser, Brand Image, and Brand Trust on the decision to buy Emina cosmetic products, especially for adolescent women. This research is quantitative. The research method used is a survey method with a comparative approach. The data...

Persistent link: https://www.econbiz.de/10013241846

The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products

Usman, Osly; Zuhurifa, Nadinda Hanny - 2022

the influence of indicators of viral marketing variables, celebrity endorsement, and brand awareness on the purchase … were all students who had purchased Somethinc cosmetic products. The results of this study indicate that viral marketing … simultaneous effect on the purchase decision of cosmetic products. Somethinc. viral marketing and celebrity endorsement, positive …

Persistent link: https://www.econbiz.de/10014030682

Effect of Customer Satisfaction, Trust, Price And Quality Service on Repurchase Interests in Online Shop

Usman, Osly - 2020

This study was conducted to determine the effect of Customer Satisfaction, Trust, Price and Quality Service to Repurchase Interests in Online Shop In this research involved 200 respondents in the city. This research was conducted within two months ie from October to November. This research...

Persistent link: https://www.econbiz.de/10012845085

Effect of Perceived Trust, Perceived Security, Perceived Usefulness and Perceived Ease of Use on Customers’ Intention to Use Mobile Payment

Denaputri, Annisa - 2020

This research will examine the correlation between perceived trust, perceived security, perceived usefulness and perceived ease of use to the intention of customers to use mobile payment. The model is empirically validated with 288 respondents with basic mobile payment information. Modeling of...

Persistent link: https://www.econbiz.de/10012845115

Effect of Ease of Use, Service Quality, Price and Brand Image on Purchase Decision in Tokopedia

Yusran, Ilyas Pratama - 2020

This research was conducted to determine the relationship between the effect of the ease of use, quality of service, price, brand image to the purchasing decision on the application Tokopedia. The research was carried out for two months, starting three months from October to December 2019. The...

Persistent link: https://www.econbiz.de/10012845148

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