The rapid development of technology and information certainly has an impact on the way people shop, namely online shopping. The COVID-19 pandemic also made people have to use masks, where the use of masks can cause skin problems such as acne, bacterial infections, to eczema, besides that the...

This study aims to determine and analyze the effect of advertising, conformity, and lifestyle on the consumptive behavior of students at the Faculty of Economics, University of Jakarta. Objects and subjects are students of the Faculty of Economics, Accounting, Management, and Economics and...

This study aims to determine the effect of Financial Literacy, Lifestyle, and Self-Control on Consumptive Behavior of Students of Office Administration Education, State University of Jakarta. The object of this research is the Student of the Office Administration Education Study Program, State...

This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...