Linking the hierarchical service quality model to customer satisfaction and loyalty
Year of publication: |
2009
|
---|---|
Authors: | Leisen Pollack, Birgit |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 1, p. 42-50
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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