This research was conducted to determine the relationship between the effect of the ease of use, quality of service, price, brand image to the purchasing decision on the application Tokopedia. The research was carried out for two months, starting three months from October to December 2019. The...

Advertising endorser play a key role on information transmission between manufacturers and consumers. Its purpose is to draw consumers' attention and interest in order to achieve the object of communication with consumers. This study uses a technique used in sampling in this study is SmartPLS...

This study aims to determine whether the Effect of Product Quality, Price and Brand Image On The Buying Decision. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study were 200...

The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand Ambassador, Brand Image, Quality Products, and the...

In this era of technology weapons development as the business world is now Increasingly Unable to predict. Companies are looking for ways to not be abandoned by consumers. Therefore it is very important for companies to know what to do to Attract Consumers to buy. This study aims to identify and...

This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...

This study aims to examine: 1. Relation of the influence of promotion through social media Instagram on purchasing decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions, 3. Effect of brand loyalty on purchasing decisions,...

When the United States withdrew from the Paris Climate Agreement, 100 private corporations reaffirmed their commitment to fighting climate change. While governments are often tasked with facing climate change, many major private institutions are taking steps to significantly reduce carbon...

This research was conducted to determine the effect of Celebrity Endorser, Brand Image, and Social Media on Purchase Intentions. In this study researchers involved 200 respondents in the city of Jakarta. This research method uses a survey method with a causal approach. Data collection techniques...

This study aims to determine the effect of Brand Image, E-service Quality, and Price on Customer satisfaction. This research was conducted for three months, starting from April to June 2020. The research method used was a survey method with a causality approach. The population in this study were...