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It's all in the mix : how user-designed products and company-designed products can peacefully coexist

Schulz, Michael; Völckner, Franziska - In: International journal of innovation management 24 (2020) 7, pp. 2050067-1-2050067-36

Persistent link: https://www.econbiz.de/10012271601

Attitude-based versus choice-behavior-based success of brand extensions

Rühle, Alexander; Völckner, Franziska; Sattler, Henrik; … - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10009531970

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Rühle, Alexander - 2012

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...

Persistent link: https://www.econbiz.de/10013107765

Neuprodukterfolg bei kurzlebigen Konsumgütern : eine empirische Analyse der Erfolgsfaktoren von Markentransfers

Völckner, Franziska - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001825907

Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter

Sattler, Henrik; Völckner, Franziska; Zatloukal, Grit - In: Marketing : ZFP ; journal of research and management 25 (2003) 3, pp. 147-168

Persistent link: https://www.econbiz.de/10001779655

Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)

Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102

Persistent link: https://www.econbiz.de/10001813931

Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung

Völckner, Franziska - In: Journal of business economics : JBE 74 (2004) 11, pp. 1137-1162

Persistent link: https://www.econbiz.de/10002426128

Drivers of brand extension success

Völckner, Franziska; Sattler, Henrik - 2010

Persistent link: https://www.econbiz.de/10003924411

Wertschöpfung durch Handelsmarken

Becker, Jan-Michael; Schnittka, Oliver; Völckner, Franziska - In: Wertschöpfung im Handel, (pp. 84-101). 2014

Persistent link: https://www.econbiz.de/10010257719

Do we really know how to manage brand extension success?

Ringle, Christian M.; Völckner, Franziska; Sattler, Henrik - 2012

Persistent link: https://www.econbiz.de/10009732528

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