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Consumer behaviour
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Völckner, Franziska
Klein, Kristina
31
Zhang, Bryan Zheng
30
Ziegler, Tania
23
Garvey, Kieran
18
Rauchs, Michel
12
Blandin, Apolline
11
Pieters, Gina C.
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Melnyk, Valentyna
6
Rau, P. Raghavendra
6
Umer, Zain
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Alam, Nafis
5
Burton, John
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Pawee Jenweeranon
5
Zhang, Bryan
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Paes, Felipe Ferri de Camargo
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Essays on the effects of brand names and prices on consumer behavior
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Effects of background music on evaluations of visual images
Klein, Kristina
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
Psychology & Marketing
38
(
2021
)
12
,
pp. 2240-2246
Persistent link: https://www.econbiz.de/10012633198
Saved in:
2
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
3
Dual effect-based market segmentation and price optimization
Theyson, Sven
;
Klein, Kristina
;
Spann, Martin
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659912
Saved in:
4
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
5
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
6
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
Saved in:
7
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
8
Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy
Küpper, Denise Marie
;
Klein, Kristina
;
Völckner, Franziska
- In:
Human resource management review
31
(
2021
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012484896
Saved in:
9
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
10
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10010087045
Saved in:
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