Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy
Year of publication: |
2021
|
---|---|
Authors: | Küpper, Denise Marie ; Klein, Kristina ; Völckner, Franziska |
Published in: |
Human resource management review. - Amsterdam [u.a.] : Elsevier, ISSN 1053-4822, ZDB-ID 1127174-7. - Vol. 31.2021, 1, p. 1-15
|
Subject: | Human resource management | Gamification | Serious games | Employer branding | Learning | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Computerspiel | Video game | Markenführung | Brand management |
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