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The impact of private labels on consumer store loyalty : an integrative perspective
Vale, Rita Coelho do; Matos, Pedro Verga; Caiado, Jorge - In: Journal of retailing and consumer services 28 (2016), pp. 179-188
Persistent link: https://www.econbiz.de/10011434154
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The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do; Matos, Pedro Verga - In: The journal of product & brand management 24 (2015) 6, pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
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Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do; Matos, Pedro Verga - In: International journal of retail & distribution management 45 (2017) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10011621628