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~person:"Valenzuela, Ana"
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Valenzuela, Ana
Swait, Joffre
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Brand management ; Vol. 1
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Cross-cultural and critical perspectives on brands
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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
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2
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
3
Brands as Signals: A Cross-Country Validation Study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
- In:
Journal of marketing
70
(
2006
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10005918556
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