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How social networks and opinion leaders affect the adoption of new products
Iyengar, Raghuram; Van den Bulte, Christophe; Eichert, John - In: GfK marketing intelligence review 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009893822
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Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
Van den Bulte, Christophe; Iyengar, Raghuram - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10008900124
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Rejoinder-Further Reflections on Studying Social Influence in New Product Diffusion
Iyengar, Raghuram; Van den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 230-233
Persistent link: https://www.econbiz.de/10008900125
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Opinion Leadership and Social Contagion in New Product Diffusion
Iyengar, Raghuram; Van den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10008900129