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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru; Koskela-Huotari, Kaisa; Vargo, … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
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The past and future of marketing theory and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.; Conduit, Jodie; Edvardsson, Bo; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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Service-dominant logic 2025
Vargo, Stephen L.; Lusch, Robert F. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10011671917