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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10010088945
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Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 222-223
Persistent link: https://www.econbiz.de/10008999443
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Special Issue on the Globalization of Marketing Ideology: Journal of Macromarketing, 2013
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 31 (2011) 3, pp. 328-329
Persistent link: https://www.econbiz.de/10009331879