Ideology for the 10 billion : introduction to globalization of marketing ideology
Year of publication: |
2013
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Authors: | Eckhardt, Giana M. ; Dholakia, Nikhilesh ; Varman, Rohit |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 33.2013, 1, p. 7-12
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Subject: | ideology | macromarketing | marketing | neoliberalism | Wirtschaftsliberalismus | Economic liberalism | Ideologie | Ideology | Globalisierung | Globalization | Welt | World | Internationales Marketing | International marketing | Marketing | Marketingtheorie | Marketing theory |
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