Van Wezemael, Lynn; Verbeke, Wim; Kügler, Jens Oliver; … - 2011
While safety interventions are applied on different stages of the beef chain, consumer acceptance remains largely … uninvestigated and undiscussed though often taken for granted. In this study, European consumer acceptance of beef safety …-enhancing interventions was investigated at three key stages of the beef chain: primary production (adjusting cattle feed), slaughtering …