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~person:"Verhoef, Peter C."
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Beziehungsmarketing
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Verhoef, Peter C.
Bruhn, Manfred
332
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Kotler, Philip
171
Huber, Frank
164
Meffert, Heribert
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Wiedmann, Klaus-Peter
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Bauer, Hans H.
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Kumar, V.
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Belz, Christian
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Diller, Hermann
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Tomczak, Torsten
89
Esch, Franz-Rudolf
82
Herrmann, Andreas
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Ahlert, Dieter
79
Kleinaltenkamp, Michael
79
Burmann, Christoph
75
Krafft, Manfred
72
Kreutzer, Ralf T.
72
Wirtz, Bernd W.
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Sheth, Jagdish N.
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Sträßer, Anne-Katrin
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Backhaus, Klaus
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Kuß, Alfred
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Fritz, Wolfgang
59
Stauss, Bernd
59
Albers, Sönke
54
Han, Heesup
53
Hollebeek, Linda D.
50
Reinecke, Sven
50
Kirchgeorg, Manfred
47
Olbrich, Rainer
47
Piller, Frank T.
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Swoboda, Bernhard
47
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
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5
ERIM report series research in management
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Journal of retailing
4
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ECONIS (ZBW)
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1
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
2
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
3
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
4
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
5
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
6
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
7
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
8
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
9
Successful customer value management : key lessons and emerging trends
Verhoef, Peter C.
;
Lemon, Katherine N.
- In:
European management journal
31
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009732796
Saved in:
10
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
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