, assortment size is limited, the assortment consists of a low proportion of high-equity brands, and the brand delistings take …Recently, retailers have begun considering which brands they can delist without reducing customer satisfaction, losing … category sales, or increasing store switching behavior. Although several studies have considered assortment reductions, none …

This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and … of variables in isolation as has been done by previous retail adoption studies. Moreover, it specifically addresses how … gross margin, consumer support and product uniqueness, and it increases the negative effect of store brand cannibalization …