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~person:"Verhoef, Peter C."
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Beziehungsmarketing
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Verhoef, Peter C.
Verhoef, Peter
32
Wiesel, Thorsten
29
Franses, Philip Hans
24
Sloot, Laurens M.
23
Donkers, Bas
22
Bijmolt, Tammo H. A.
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De Vries, Louis
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Doorn, Jenny van
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Lemon, Katherine N.
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Skiera, Bernd
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Langerak, Fred
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Leeflang, Peter
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Gensler, Sonja
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Neslin, Scott A.
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Prins, Remco
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Fok, Dennis
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Erasmus Research Institute of Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of retailing
20
ERIM report series research in management
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12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Retailing in the 21st century : current and future trends
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European Review of Agricultural Economics
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Financial times handbook of management
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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Other ZBW resources
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USB Cologne (EcoSocSci)
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
8
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
9
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
10
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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