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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10002513507
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Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van; Sloot, Laurens M.; … - In: Journal of retailing 87 (2011) 4, pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
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Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van; Risselada, Hans; Verhoef, Peter C. - In: Journal of business research : JBR 137 (2021), pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
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Assessing consequences of component sharing across brands in the vertical product line in the automotive market
Verhoef, Peter C.; Pauwels, Koen H.; Tuk, Mirjam Alexandra - In: The journal of product innovation management : an … 29 (2012) 4, pp. 559-572
Persistent link: https://www.econbiz.de/10009561575
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Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Type
Verhoef, Peter C.; Donkers, Bas; Langerak, Fred - 2012
Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect … of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers … selling different types of brands. To analyze our claims empirically, we collected data on brand retention and dealer …
Persistent link: https://www.econbiz.de/10014028882
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Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2001
Persistent link: https://www.econbiz.de/10001600639
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Changing Perceptions and Changing Behavior in Customer Relationships
Verhoef, Peter C.; Franses, Philip Hans; Donkers, Bas - 2009
We formulate a theoretical model in which we postulate that if a customers' behavior is perceived as not optimal, customers will adjust this behavior based on their current satisfaction and payment equity. Furthermore, customers will also include new experiences. In our empirical study we...
Persistent link: https://www.econbiz.de/10014092564
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun; Verhoef, Peter C.; Wiesel, Thorsten - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun; Verhoef, Peter C. - In: Journal of business research : JBR 80 (2017), pp. 106-115
Persistent link: https://www.econbiz.de/10011771450