Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Type
Year of publication: |
2012
|
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Authors: | Verhoef, Peter C. ; Donkers, Bas ; Langerak, Fred |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Kfz-Gewerbe | Automotive services industry | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingtheorie | Marketing theory | Dienstleistungsqualität | Service quality | Kfz-Markt | Automotive market |
Extent: | 1 Online-Ressource (51 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 17 2004 9, erstellt |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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