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Purpose – The purpose of this paper is to theoretically and empirically demonstrate the channel relationship between franchisors and franchisees. It examines four essential constructs that may lead to successful long-term franchising relationships: the competitive advantage of franchisors,...
Persistent link: https://www.econbiz.de/10014825791
Purpose – The purpose of this study is to propose two additions to the existing IS success model to influence usefulness and satisfaction, and ultimately customer loyalty. This study posits that process quality and collaboration quality will significantly influence perceptions on satisfaction,...
Persistent link: https://www.econbiz.de/10014826166