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~person:"Viswanathan, Madhu"
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Market research
14
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3
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Viswanathan, Madhu
Malhotra, Naresh K.
52
Herrmann, Andreas
34
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
29
Kumar, V.
27
Wildner, Raimund
25
Huber, Frank
24
Bauer, Hans H.
23
Day, George S.
23
Sarstedt, Marko
23
Aaker, David A.
22
Wiedmann, Klaus-Peter
22
Hair, Joseph F.
21
Hildebrandt, Lutz
21
Pepels, Werner
21
Green, Paul E.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Albers, Sönke
17
Kuß, Alfred
17
Belk, Russell W.
16
Gustafsson, Anders
16
Eisend, Martin
15
Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
14
DeSarbo, Wayne
14
Skiera, Bernd
14
Teichert, Thorsten
14
Wagner, Ralf
14
Allenby, Greg M.
13
Baumgartner, Hans
13
Buber, Renate
13
Burns, Alvin C.
13
Holbrook, Morris B.
13
Leeflang, Peter
13
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13
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4
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3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Journal of consumer marketing
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Journal of retailing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
2
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
Saved in:
3
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
4
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
5
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
6
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
7
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
8
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
9
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
10
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
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