Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Year of publication: |
[2017]
|
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Authors: | Viswanathan, Madhu |
Published in: |
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions. - Cham, Switzerland : Springer, ISBN 978-3-319-65090-6. - 2017, p. 149-168
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Subject: | Interkulturelles Marketing | Cross-cultural marketing | Individualismus | Individualism | Kollektivismus | Collectivism | Persönlichkeitspsychologie | Personality psychology | Marktforschung | Market research |
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