//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vo Thi Quynh Nga"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Integrated View of Inter-Firm...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Brand management
1
Communication
1
Internet marketing
1
Kino
1
Kommunikation
1
Markenführung
1
Markenimage
1
Movie theatre
1
Online-Marketing
1
Social Web
1
Social web
1
UGC
1
Viet Nam
1
Vietnam
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
brand equity
1
cinema
1
firm-created content
1
social media communication
1
user-generated content
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Vo Thi Quynh Nga
Phuc Nguyen, Nguyen
9
Nguyen Phuc Nguyen
6
Chou, Chin-Mei
2
Tran, Trung Vinh
2
Yang, Yu-Tai
2
Hoang Anh Vien
1
Huynh, Thuan Thi Phuong
1
McGuirk, Helen
1
Nguyen Phuong Mai
1
Nguyen, Nguyen Phuc
1
Phuong Thuan, Huynh Thi
1
Quynh Nga, Vo Thi
1
Thi Minh Ngoc Luu
1
Tran Thi Kim Phuong
1
Tran Trung Vinh
1
Tran, Phuong Thi Kim
1
Tran, Tuan Nien
1
Tran, Vinh Trung
1
Tuan, Tran Nien
1
Vo, Nam D.
1
Yang, Tzu-Yi
1
Yang, Tzu‐Yi
1
more ...
less ...
Published in...
All
International journal of electronic customer relationship management : IJECRM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->