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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments

Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007

Persistent link: https://www.econbiz.de/10003541612

Utility Covariances and Context Effects in Conjoint MNP Models

Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing Science 17 (1998) 3, pp. 236-252

Experimental conjoint choice analysis is among the most frequently used methods for measuring and analyzing consumer preferences. The data from such experiments have been typically analyzed with the Multinomial Logit (MNL) model. However, there are several problems associated with the standard...

Persistent link: https://www.econbiz.de/10008789841

Segmentation methods for metric conjoint analysis : a Monte Carlo comparison

Vriens, Marco; Wedel, Michel; Wilms, Tom - 1992

Persistent link: https://www.econbiz.de/10000843019

A maximum likelihood methodology for segmentation in conjoint models

Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991

Persistent link: https://www.econbiz.de/10000823926

Split-questionnaire designs : a new tool in survey design and panel management

Vriens, Marco; Wedel, Michel; Sándor, Zsolt - 2007

Persistent link: https://www.econbiz.de/10003540285

Metric Conjoint Segmentation Methods: A Monte Carlo Comparison

Vriens, Marco; Wedel, Michel; Wilms, Tom - In: Journal of marketing research : JMR 33 (1996) 1, pp. 73-85

Persistent link: https://www.econbiz.de/10006677292

Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully

Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10006916292

FEATURES - Split-Questionnaire Designs: A New Tool in Survey Designs and Panel Management - Shorter surveys ease the burden on respondents and help generate quality results.

Vriens, Marco; Wedel, Michel; Sándor, Zsolt - In: Marketing research : a magazine of management and … 13 (2001) 2, pp. 14-19

Persistent link: https://www.econbiz.de/10007113297

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