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Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

The utilisation of digital media for branding start-ups

Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523

Persistent link: https://www.econbiz.de/10014335136

The dark side of group heterogeneity on a brand-based online community

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318

Persistent link: https://www.econbiz.de/10014390287

Digitalization of SMEs : a review of opportunities and challenges

Thrassou, Alkis; Uzunboylu, Naziyet; Vrontis, Demetris; … - 2020

Persistent link: https://www.econbiz.de/10012405977

Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model

Trang Thi Uyen Nguyen; Nguyen, Phuong Van; Hien Thi … - In: Journal of Asia Business Studies 18 (2024) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10014485227

Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors

Dien Van Tran; Phuong Van Nguyen; Anh Thi Chau Nguyen; … - In: Journal of Asia Business Studies 18 (2024) 1, pp. 204-223

Persistent link: https://www.econbiz.de/10014485315

Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136

Persistent link: https://www.econbiz.de/10014232467

Enterprise social network for knowledge sharing in MNCs : examining the role of knowledge contributors and knowledge seekers for cross-country collaboration

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of international management 27 (2021) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012496603

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...

Persistent link: https://www.econbiz.de/10013465851

The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online

Vrontis, Demetris; Massoud, Mazen; Dennaoui, Hassan; El … - In: Global business & economics review 26 (2022) 3, pp. 285-313

Persistent link: https://www.econbiz.de/10013193843