Similar Search Results

Green marketing and consumer behavior : the case of gasoline products

Singh, Satyendra K.; Vrontis, Demetris; Thrassou, Alkis - In: Journal of transnational management : the official … 16 (2011) 2, pp. 84-106

Persistent link: https://www.econbiz.de/10009266817

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542

Persistent link: https://www.econbiz.de/10010230100

Innovatioin and cause-related marketing success : a conceptual framework and proposotions

Christofi, Michael; Leonidou, Erasmia; Vrontis, Demetris; … - In: The journal of services marketing 29 (2015) 5, pp. 354-366

Persistent link: https://www.econbiz.de/10011387781

Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products

Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98

Persistent link: https://www.econbiz.de/10011527144

The utilisation of digital media for branding start-ups

Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523

Persistent link: https://www.econbiz.de/10014335136

Special issue: International marketing and MIS cases leading towards entrepreneurship development

Vrontis, Demetris (contributor) - 2008

Persistent link: https://www.econbiz.de/10003771025

Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus

Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204

Persistent link: https://www.econbiz.de/10003771027

The external environment and its effect on strategic marketing planning: a case study for McDonald's

Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307

Persistent link: https://www.econbiz.de/10003771042

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860