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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Burmann, Christoph
135
Esch, Franz-Rudolf
135
Bruhn, Manfred
117
Meffert, Heribert
99
Kotler, Philip
95
Baumgarth, Carsten
82
Melewar, T. C.
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Tomczak, Torsten
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Ahlert, Dieter
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Kumar, V.
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Sheth, Jagdish N.
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Loureiro, Sandra Maria Correia
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Rajagopal
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Albers, Sönke
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ECONIS (ZBW)
49
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1
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1
Green marketing and consumer behavior : the case of
gasoline
products
Singh, Satyendra K.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of transnational management : the official …
16
(
2011
)
2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10009266817
Saved in:
2
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
5
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
6
The utilisation of digital media for
branding
start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
Special issue: International marketing and MIS cases leading towards entrepreneurship development
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771025
Saved in:
8
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
9
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
Saved in:
10
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
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