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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Bruhn, Manfred
127
Kotler, Philip
123
Homburg, Christian
81
Meffert, Heribert
75
Pepels, Werner
58
Herstatt, Cornelius
50
Kumar, V.
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Dwivedi, Yogesh Kumar
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Pitt, Leyland F.
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ECONIS (ZBW)
48
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
A value co-creation model for wine tourism
Festa, Guiseppe
;
Vrontis, Demetris
;
Thrassou, Alkis
; …
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10011545009
Saved in:
3
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
4
Towards a framework of students' co-creation behaviour in higher education institutions
Magni, Domitilla
;
Pezzi, Alberto
;
Vrontis, Demetris
- In:
International journal of managerial and financial …
12
(
2020
)
2
,
pp. 119-148
Persistent link: https://www.econbiz.de/10012284993
Saved in:
5
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
8
Digitalization of SMEs : a review of opportunities and challenges
Thrassou, Alkis
;
Uzunboylu, Naziyet
;
Vrontis, Demetris
; …
-
2020
Persistent link: https://www.econbiz.de/10012405977
Saved in:
9
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
10
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
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