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WOODSIDE, ARCH G.
Woodside, Arch G.
394
Megehee, Carol M.
16
Martin, Drew
14
Marshall, Roger
11
Hsu, Shih-Yun
10
Pattinson, Hugh M.
8
Quaddus, Mohammed
8
Wilson, Elizabeth J.
8
Huan, Tzung-cheng
7
Sood, Suresh
7
Baxter, Roger
6
Ko, Eunju
6
Akrout, Houcine
5
Bernal, Pedro Mir
5
De Villiers, Rouxelle
5
Miller, Kenneth E.
5
Dehuang, Ning
4
Lloyd, Stephen
4
Nagy, Gábor
4
Pitts, Robert E.
4
Prentice, Catherine
4
Shamsuddoha, Mohammad
4
Beaman, Jay
3
Bearden, William O.
3
Chang, Liang-Han
3
Cristini, Hélène
3
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3
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3
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3
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3
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3
Hsu, Shih-yun
3
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3
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3
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3
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Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
WOODSIDE, ARCH G.
;
DUBELAAR, CHRIS
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 78-85
Persistent link: https://www.econbiz.de/10005425143
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2
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
III, RANDOLPH J. TRAPPEY
;
WOODSIDE, ARCH G.
- In:
Journal of Advertising Research
45
(
2005
)
04
,
pp. 382-401
Persistent link: https://www.econbiz.de/10005120166
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3
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
WOODSIDE, ARCH G.
;
UNCLES, MARK D.
- In:
Journal of Advertising Research
45
(
2005
)
02
,
pp. 229-240
Persistent link: https://www.econbiz.de/10005624830
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