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The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books
Wagner, T.; Benlian, Alexander; Hess, Thomas - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2012
Persistent link: https://www.econbiz.de/10010850807
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Flow Experience on the Web: Measurement Validation and Mixed Method Survey of Flow Activities
Mahnke, R.; Wagner, T.; Benlian, Alexander - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2012
Persistent link: https://www.econbiz.de/10010850844
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Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service
Wagner, T.; Benlian, Alexander; Hess, Thomas - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10011105535
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Converting freemium customers from free to premium - The role of the perceived premium fit in the case of music as a service
Wagner, T.; Benlian, Alexander; Hess, Thomas - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2014
Persistent link: https://www.econbiz.de/10010940751
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The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
Wagner, T.; Benlian, Alexander; Hess, Thomas - Fachbereich Rechts- und Wirtschaftswissenschaften, … - 2013
Persistent link: https://www.econbiz.de/10010940754