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~person:"Wallace, Wallace H."
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Werbungsbetrieb
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Wallace, Wallace H.
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Simon, Julian L.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
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Bhattacharyya, M. N.
2
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2
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Journal of advertising research
2
Consumer behavior : contemporary research in action
1
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ECONIS (ZBW)
3
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1
A behavioral pretest of print advertising
Grass, Robert C.
;
Winters, Lewis C.
;
Wallace, Wallace H.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 11-14
Persistent link: https://www.econbiz.de/10002533202
Saved in:
2
Satiation effects of TV commercials
Grass, Robert C.
;
Wallace, Wallace H.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 3-8
Persistent link: https://www.econbiz.de/10002533226
Saved in:
3
An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.
;
Wallace, Wallace H.
- In:
Consumer behavior : contemporary research in action
,
(pp. 78-89)
.
1971
Persistent link: https://www.econbiz.de/10002577863
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