Satiation effects of TV commercials
Year of publication: |
1969
|
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Authors: | Grass, Robert C. ; Wallace, Wallace H. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 3, p. 3-8
|
Subject: | Rundfunkwerbung | Werbungsbetrieb | Vereinigte Staaten |
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