//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Walsh, Gianfranco"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Impact of Tiktok Advertisi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
55
Konsumentenverhalten
52
Germany
16
Deutschland
15
Beziehungsmarketing
13
Relationship marketing
13
Electronic Commerce
12
E-commerce
10
Brand management
7
Customer satisfaction
7
Markenführung
7
Cluster analysis
6
Kundenzufriedenheit
6
Marketing management
6
Marketingmanagement
6
Online retailing
6
Online-Handel
6
Online-Marketing
6
Social Web
6
Social web
6
Clusteranalyse
5
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Internet
5
Internet marketing
5
Market research
5
Marketing
5
Marktforschung
5
Measurement
5
Messung
5
Brand
4
Brand image
4
Customer service
4
Dienstleistungsqualität
4
Innovation
4
Kundenservice
4
Markenartikel
4
Markenimage
4
Music industry
4
Musikwirtschaft
4
more ...
less ...
Online availability
All
Undetermined
25
Free
1
Type of publication
All
Article
63
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
research-article
4
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Hochschulschrift
2
Sammelwerk
2
Aufgabensammlung
1
Aufsatzsammlung
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Thesis
1
case-report
1
more ...
less ...
Language
All
English
45
German
26
Author
All
Walsh, Gianfranco
Bauer, Hans H.
131
Han, Heesup
130
Belk, Russell W.
121
Gierl, Heribert
121
Phau, Ian
113
Mattila, Anna S.
111
Pelsmacker, Patrick de
107
Grunert, Klaus G.
105
Huber, Frank
100
Sutter, Matthias
99
Kaiser, Harry M.
98
Bloom, Nicholas
95
Davis, Steven J.
95
Weber, Michael
95
Wiedmann, Klaus-Peter
95
Dwivedi, Yogesh Kumar
91
Herrmann, Andreas
89
Kollmann, Tobias
89
Lusk, Jayson L.
89
Sheth, Jagdish N.
89
Eisend, Martin
85
Foxall, Gordon R.
85
Khare, Arpita
84
Heinemann, Gerrit
83
Grossman, Michael
80
Usman, Osly
80
Grewal, Dhruv
79
Peitz, Martin
79
Sabia, Joseph J.
79
Agarwal, Sumit
78
Septianto, Felix
76
Nayga, Rodolfo M.
75
Fairlie, Robert W.
74
Dave, Dhaval
73
Gorodnichenko, Yuriy
73
Anderson, Simon P.
72
Loureiro, Sandra Maria Correia
71
Chintagunta, Pradeep K.
70
Laroche, Michel
70
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Published in...
All
Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
European management journal
4
Marketing Intelligence & Planning
3
European journal of marketing : EJM
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Psychology & marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
British journal of management : BJM
1
Electronic markets : the international journal on networked business
1
European Journal of Marketing
1
European retail research
1
Gabler Edition Wissenschaft
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International marketing review
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Journal of vocational behavior
1
Schriftenreihe Marketing, Management
1
Springer eBook Collection
1
The journal of product & brand management
1
The journal of services marketing
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
Other ZBW resources
5
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-national
advertising
and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
2
A segmentation of adolescent online users and shoppers
Hill, William W.
;
Beatty, Shraron E.
;
Walsh, Gianfranco
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 347-360
Persistent link: https://www.econbiz.de/10010127942
Saved in:
3
Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives
Walsh, Gianfranco
;
Gwinner, Kevin P.
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003830907
Saved in:
4
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
5
Consumer e-confusion on the internet
Walsh, Gianfranco
;
Frenze, Tobias
;
Mitchell, Vincent-Wayne
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 17-21
Persistent link: https://www.econbiz.de/10002227344
Saved in:
6
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
7
E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco
;
Frenzel, Tobias
;
Wiedmann, Klaus-Peter
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
Saved in:
8
Gestern geklaut, heute gekauft? : eine Untersuchung zum Paradigmenwechsel unter Musikkonsumenten
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
;
Walsh, Gianfranco
; …
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001785104
Saved in:
9
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
10
Word-of-Mouth im Web 2.0 am Beispiel von Kinofilmen
Kilian, Thomas
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 321 - 338)
.
2008
Persistent link: https://www.econbiz.de/10014559568
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->