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Creative and effective advertising: balancing spontaneity and discipline
Stewart, David W.
;
Cheng, Yan
;
Wan, Heather
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 135-139
Persistent link: https://www.econbiz.de/10003808444
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Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
Bernardin, Thomas
;
Kemp-Robertson, Paul
;
Stewart, David
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131
Persistent link: https://www.econbiz.de/10008167905
Saved in:
3
Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
Bernardin, Thomas
;
Kemp-Robertson, Paul
;
Stewart, David
; …
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 131-151
Persistent link: https://www.econbiz.de/10009976380
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