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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
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The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu; Chung, Henry F. L. - In: Industrial marketing management : the international … 88 (2020), pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
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The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Editorial: the misassumptions about contributions
Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012880155
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Exploring the rise of fandom in contemporary consumer culture
Wang, Cheng Lu (ed.) - 2018
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
Persistent link: https://www.econbiz.de/10011664063