A contingency approach to international marketing strategy and decision-making structure among exporting firms
Henry F. L. Chung; Cheng Lu Wang; Pei-how Huang
| Year of publication: |
2012
|
|---|---|
| Authors: | Chung, Henry F. L. ; Wang, Cheng Lu ; Huang, Pei-how |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 1, p. 54-87
|
| Subject: | Internationales Marketing | International marketing | Organisationsstruktur | Organizational structure | Entscheidung | Decision | Unternehmenserfolg | Firm performance | Kontingenztheorie | Contingency theory | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514738