Online referral systems help firms attract new customers and expand their customer base by leveraging the social relationships of existing customers. We integrate ultimatum game theory, which focuses on fairness, with motivation theories to investigate the effects of social distance and monetary...

We design a series of online performance feedback interventions that aim to motivate the production of user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop a novel set of alternative feedback message framings, aligned with cooperation (i.e., your content...

Online referral incentive systems help attract new customers to firms by leveraging existing customers' social networks. Designing an appropriate referral incentive system by leveraging social commerce allows firms to enhance their customer base and increase sales. This study integrates the...

Online shopping websites typically classify customers into different membership tiers in their customer relationship management systems. This study investigates the effects of membership tiers on user content generation behavior in the context of an electronic commerce marketplace that has a...

Online social referral incentive systems help attract new customers to commercial websites by leveraging existing customers’ social networks. Designing an appropriate referral incentive system allows websites to increase their customer base and enhance sales. This study integrates ultimatum...