Direct and indirect spillovers from content providers' switching : evidence from online livestreaming
Year of publication: |
2023
|
---|---|
Authors: | Zhao, Keran ; Lu, Yingda ; Hu, Yuheng ; Hong, Yili |
Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 34.2023, 3, p. 847-866
|
Subject: | content switching | livestreaming | network effects | spillover effects | viewer behavior | Spillover-Effekt | Spillover effect | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour | Internet |
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