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Consumer behaviour
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Product counterfeiting
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actual-ideal self-discrepancy
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Wang, Yan
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International Journal of Consumer Studies
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International journal of consumer studies
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How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Shan, Juan
;
Jiang, Ling
;
Cui, Annie Peng
;
Wang, Yan
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 818-830
Persistent link: https://www.econbiz.de/10013177000
Saved in:
2
How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention : A moderated mediation model
Shan, Juan
;
Jiang, Ling
;
Peng Cui, Annie
;
Wang, Yan
; …
- In:
International Journal of Consumer Studies
46
(
2021
)
3
,
pp. 818-830
Persistent link: https://www.econbiz.de/10012635143
Saved in:
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