How and when actual-ideal self-discrepancy leads to counterfeit luxury purchase intention : a moderated mediation model
Year of publication: |
2022
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Authors: | Shan, Juan ; Jiang, Ling ; Cui, Annie Peng ; Wang, Yan ; Ivzhenko, Yuliia |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 3, p. 818-830
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Subject: | actual-ideal self-discrepancy | counterfeited luxury | moral decoupling | need for self-enhancement | self-discrepancy | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting |
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