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Business-to-business referral as digital coopetition strategy

Zhu, Ying; Lynette Wang, Valerie; Wang, Yong Jian; … - In: European Journal of Marketing 54 (2020) 6, pp. 1181-1203

Purpose: Based on theories related to coopetition, the purpose of this paper is to examine the patterns of business-to-business digital referrals inscribed in businesses’ digital content. Design/methodology/approach: A complete industry-wise digital data set is formed by extracting digital...

Persistent link: https://www.econbiz.de/10012184862

How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers

Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

Persistent link: https://www.econbiz.de/10013176901

The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands

Zhu, Ying; Zhang, Alice; He, Jiaxun; Wang, Yong Jian - In: Journal of global marketing 34 (2021) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10012483621

Distributor orientation and channel profitability for manufacturing-centered SMEs : moderating role of competitive intensity and coordinative intensity

Guo, Chiquan; Wang, Yong Jian; Zhu, Ying - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 2, pp. 197-210

Persistent link: https://www.econbiz.de/10011643911

Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers

Wang, Yong Jian; LaPlaca, Peter J.; Zhu, Ying; Hao, Andy Wei - In: Journal of general management 42 (2016/2017) 3, pp. 31-40

Persistent link: https://www.econbiz.de/10011708503